{"id":10275,"date":"2026-07-23T08:50:20","date_gmt":"2026-07-23T06:50:20","guid":{"rendered":"https:\/\/martina-gleissenebner-teskey.com\/?p=10275"},"modified":"2026-07-23T08:56:24","modified_gmt":"2026-07-23T06:56:24","slug":"die-10-strategischen-prinzipien-fuer-nachhaltige-marken","status":"publish","type":"post","link":"https:\/\/martina-gleissenebner-teskey.com\/en\/2026\/07\/23\/die-10-strategischen-prinzipien-fuer-nachhaltige-marken\/","title":{"rendered":"The 10 Strategic Principles for Sustainable Brands"},"content":{"rendered":"<div id=\"fws_6a65402b5e4a3\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6a65402b5ef77\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-top\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-4 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/open.spotify.com\/episode\/1cb5sIZoAMSOga3SbscCEt?si=b9a6eb0e31e64384\" target=\"_blank\" class=\"center\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"670\" width=\"800\" data-animation=\"none\" src=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Love-Brand-Podcast_021024.jpeg\" alt=\"\" srcset=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Love-Brand-Podcast_021024.jpeg 800w, https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Love-Brand-Podcast_021024-300x251.jpeg 300w, https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Love-Brand-Podcast_021024-768x643.jpeg 768w, https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Love-Brand-Podcast_021024-14x12.jpeg 14w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n      <\/div>\n      <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-8 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Exactly two years ago, on July 23, 2024, branding expert Claire Fahnenstich and I recorded this podcast episode. Two years later, it's more relevant than ever.<\/p>\n<p>I had just before that the first part of my big <strong>Marketing Project for Sustainable Fashion<\/strong> \u2014\u201e<strong><a href=\"https:\/\/walk4future.com\">walk4future<\/a><\/strong>\u201c\u2013 completed: in 9 weeks, just under 1455km on foot alone, 40 events for the visibility of alternatives to the common fast fashion industry.<\/p>\n<p>From this initial project, an entire community and many further sub-projects have emerged, all focused on making \u201eSustainable Fashion\u201c cool and desirable.<\/p>\n<p><em><strong>What's interesting isn't just what I said back then. What's interesting is what has proven true.<\/strong><\/em><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div><div id=\"fws_6a65402b608ef\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: left\" class=\"vc_custom_heading\" >Why good values alone don't make a strong brand<\/h3>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p class=\"isSelectedEnd\">In discussions about fashion, consumption, and branding, it became clear that bringing sustainable offerings out of their niche requires more than good intentions. It needs attractive products, clear positioning, consistent marketing \u2013 and personalities who give a brand a credible face.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_6a65402b61547\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column centered-text no-extra-padding right_margin_10pct left_margin_10pct inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<a class=\"nectar-button jumbo regular accent-color  regular-button\"  style=\"\" target=\"_blank\" href=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Nachhaltigkeitsbranding_Strategische_Erkenntnisse.pdf\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>Sustainability Branding: The 10 Principles<\/span><\/a>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_6a65402b61e3f\" data-midnight=\"\" data-column-margin=\"10px\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"padding-top: 2%; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-border-radius=\"5px\" data-shadow=\"medium_depth\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Die-10-Strategischen-Prinzipien.png\" class=\"pp center\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1491\" width=\"1055\" data-animation=\"none\" src=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Die-10-Strategischen-Prinzipien.png\" alt=\"\" srcset=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Die-10-Strategischen-Prinzipien.png 1055w, https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Die-10-Strategischen-Prinzipien-212x300.png 212w, https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Die-10-Strategischen-Prinzipien-768x1085.png 768w, https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Die-10-Strategischen-Prinzipien-8x12.png 8w\" sizes=\"auto, (max-width: 1055px) 100vw, 1055px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n      <\/div>\n      <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-border-radius=\"5px\" data-shadow=\"medium_depth\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Die-wichtigsten-Aussagen.png\" class=\"pp center\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1491\" width=\"1055\" data-animation=\"none\" src=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Die-wichtigsten-Aussagen.png\" alt=\"\" srcset=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Die-wichtigsten-Aussagen.png 1055w, https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Die-wichtigsten-Aussagen-212x300.png 212w, https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Die-wichtigsten-Aussagen-768x1085.png 768w, https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Die-wichtigsten-Aussagen-8x12.png 8w\" sizes=\"auto, (max-width: 1055px) 100vw, 1055px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n      <\/div>\n      <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Vor exakt zwei Jahren, am 23.7.2024, haben die Branding Expertin Claire Fahnenstich und ich diese Podcast Episode aufgenommen. Zwei Jahre sp\u00e4ter ist sie aktueller denn je. Ich hatte damals kurz...","protected":false},"author":1,"featured_media":10292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,35],"tags":[38,103],"class_list":["post-10275","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","category-interviews","tag-nachhaltigkeit","tag-personal-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die 10 strategischen Prinzipien f\u00fcr nachhaltige Marken - Martina Gleissenebner-Teskey<\/title>\n<meta name=\"description\" content=\"Was ich vor exakt zwei Jahren im Podcast von PR- &amp; Branding Expertin Claire Fahnenstich postuliert habe, gilt heute mehr denn je.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martina-gleissenebner-teskey.com\/en\/2026\/07\/23\/die-10-strategischen-prinzipien-fuer-nachhaltige-marken\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die 10 strategischen Prinzipien f\u00fcr nachhaltige Marken\" \/>\n<meta property=\"og:description\" content=\"Was ich vor exakt zwei Jahren im Podcast von PR- &amp; Branding Expertin Claire Fahnenstich postuliert habe, gilt heute mehr denn je.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/martina-gleissenebner-teskey.com\/en\/2026\/07\/23\/die-10-strategischen-prinzipien-fuer-nachhaltige-marken\/\" \/>\n<meta property=\"og:site_name\" content=\"Martina Gleissenebner-Teskey\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/martina.gleissenebnerteskey.training\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-23T06:50:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-23T06:56:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Titelbild_10-Grundpfeiler.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Martina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/martina-gleissenebner-teskey.com\\\/2026\\\/07\\\/23\\\/die-10-strategischen-prinzipien-fuer-nachhaltige-marken\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/martina-gleissenebner-teskey.com\\\/2026\\\/07\\\/23\\\/die-10-strategischen-prinzipien-fuer-nachhaltige-marken\\\/\"},\"author\":{\"name\":\"Martina\",\"@id\":\"https:\\\/\\\/martina-gleissenebner-teskey.com\\\/#\\\/schema\\\/person\\\/dd24cbe351cc5479e1a1e033917caf90\"},\"headline\":\"Die 10 strategischen Prinzipien f\u00fcr nachhaltige Marken\",\"datePublished\":\"2026-07-23T06:50:20+00:00\",\"dateModified\":\"2026-07-23T06:56:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/martina-gleissenebner-teskey.com\\\/2026\\\/07\\\/23\\\/die-10-strategischen-prinzipien-fuer-nachhaltige-marken\\\/\"},\"wordCount\":1281,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/martina-gleissenebner-teskey.com\\\/2026\\\/07\\\/23\\\/die-10-strategischen-prinzipien-fuer-nachhaltige-marken\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/martina-gleissenebner-teskey.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Titelbild_10-Grundpfeiler.png\",\"keywords\":[\"Nachhaltigkeit\",\"Personal Branding\"],\"articleSection\":[\"Branding\",\"Interviews\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/martina-gleissenebner-teskey.com\\\/2026\\\/07\\\/23\\\/die-10-strategischen-prinzipien-fuer-nachhaltige-marken\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/martina-gleissenebner-teskey.com\\\/2026\\\/07\\\/23\\\/die-10-strategischen-prinzipien-fuer-nachhaltige-marken\\\/\",\"url\":\"https:\\\/\\\/martina-gleissenebner-teskey.com\\\/2026\\\/07\\\/23\\\/die-10-strategischen-prinzipien-fuer-nachhaltige-marken\\\/\",\"name\":\"Die 10 strategischen Prinzipien f\u00fcr nachhaltige Marken - 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