{"id":10294,"date":"2026-07-23T20:39:08","date_gmt":"2026-07-23T18:39:08","guid":{"rendered":"https:\/\/martina-gleissenebner-teskey.com\/?page_id=10294"},"modified":"2026-09-14T15:32:54","modified_gmt":"2026-09-14T13:32:54","slug":"impact-kampagnen","status":"publish","type":"page","link":"https:\/\/martina-gleissenebner-teskey.com\/en\/impact-kampagnen\/","title":{"rendered":"Impact Campaigns"},"content":{"rendered":"<div id=\"fws_6aa8fdc7cb903\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"2%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top  right_padding_10pct left_padding_5pct\"  style=\"padding-top: calc(100vw * 0.02); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Impact-Branding_hero2.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background: #5f6b54; background: linear-gradient(90deg,#5f6b54 0%,#0e2a24 100%);  opacity: 0.8; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6aa8fdc7cc31e\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  right_padding_5pct left_padding_2pct\"  style=\"padding-top: 3%; padding-bottom: 2%; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div style=\" color: #e4d8c8;\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\" data-cfc=\"true\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1784819001252\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2>Branding for Impact<\/h2>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1785325254620\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h6>Moving people, improving the world<\/h6>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"margin-top: 20px; width: 20%px; height: 1px; margin-bottom: 20px;\" data-width=\"20%\" data-animate=\"\" data-animation-delay=\"\" data-color=\"extra-color-2\" class=\"divider-small-border\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1784819100592\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h4>ECOLOGY + PSYCHOLOGY + COMMUNICATION SCIENCES + OVER 30 YEARS OF EXPERIENCE + walk4future\u00ae = Your Partner for Selected Impact Campaigns<\/h4>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"margin-top: 20px; width: 20%px; height: 1px; margin-bottom: 20px;\" data-width=\"20%\" data-animate=\"\" data-animation-delay=\"\" data-color=\"extra-color-2\" class=\"divider-small-border\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>For over 30 years, I have worked in branding for brands, people, and ideas.<\/p>\n<p>My motto is impact \u2013 no matter what area of my offerings. And that means my goal isn't just likes and clicks and quickly consumable, well-attended events and campaigns, but people who do something differently after our point of encounter.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_6aa8fdc7cd531\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6aa8fdc7cdda2\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"1%\" data-bottom-percent=\"1%\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top  right_padding_5pct left_padding_5pct\"  style=\"padding-top: calc(100vw * 0.01); padding-bottom: calc(100vw * 0.01); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: -10px; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col neg-marg force-desktop-text-align-center\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div><div id=\"fws_6aa8fdc7ce57f\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"padding-top: 2%; padding-bottom: 2%; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column centered-text no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"color: #0e2a24;text-align: left\" class=\"vc_custom_heading\" >From awareness to action<\/h2>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>With <a href=\"https:\/\/walk4future.com\" target=\"_blank\" rel=\"noopener\"><strong>walk4future\u00ae<\/strong><\/a> I have built a project that shows how movement, community, and visibility translate into impact. The following cooperation formats are possible:<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div><div class=\"divider-wrap\" data-alignment=\"center\"><div style=\"margin-top: 20px; width: 20%px; height: 2px; margin-bottom: 20px;\" data-width=\"20%\" data-animate=\"yes\" data-animation-delay=\"\" data-color=\"accent-color\" class=\"divider-small-border\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_6aa8fdc7cf368\" data-midnight=\"\" data-column-margin=\"20px\" class=\"wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-top\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col child_column padding-1-percent force-desktop-text-align-left inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"img-with-aniamtion-wrap center custom-size\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"500\" width=\"500\" data-animation=\"none\" src=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Movement-Partner-300x300.png\" alt=\"\" srcset=\"\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-srcset=\"\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<ul>\n<li style=\"text-align: left;\">Long-term positioning<\/li>\n<li style=\"text-align: left;\">6-12 months<\/li>\n<li style=\"text-align: left;\">Connection with the entire movement<\/li>\n<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col child_column padding-1-percent force-desktop-text-align-left inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"img-with-aniamtion-wrap center custom-size\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"500\" width=\"500\" data-animation=\"none\" src=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Challanege-Partner_EN-300x300.png\" alt=\"\" srcset=\"\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-srcset=\"\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<ul>\n<li style=\"text-align: left;\">measurable activation<\/li>\n<li style=\"text-align: left;\">several weeks\/months<\/li>\n<li style=\"text-align: left;\">Kilometers and consumer decisions are recorded.<\/li>\n<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col child_column padding-1-percent force-desktop-text-align-left inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"img-with-aniamtion-wrap center custom-size\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"500\" width=\"500\" data-animation=\"none\" src=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Event-Experience-Partner-300x300.png\" alt=\"\" srcset=\"\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-srcset=\"\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<ul>\n<li style=\"text-align: left;\">personal encounter<\/li>\n<li style=\"text-align: left;\">single event or series<\/li>\n<li style=\"text-align: left;\">Immediate, emotional brand experience<\/li>\n<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col child_column padding-1-percent force-desktop-text-align-left inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"img-with-aniamtion-wrap center custom-size\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"500\" width=\"500\" data-animation=\"none\" src=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Co-created-Campaign-300x300.png\" alt=\"\" srcset=\"\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-srcset=\"\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<ul>\n<li style=\"text-align: left;\">Individual campaign<\/li>\n<li style=\"text-align: left;\">project-related<\/li>\n<li style=\"text-align: left;\">customized action<\/li>\n<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_6aa8fdc7d3dc1\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"padding-top: 2%; padding-bottom: 2%; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"color: #0e2a24;text-align: center\" class=\"vc_custom_heading\" >Questions that customers like to ask me<\/h2>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div class=\"toggles\" data-br=\"none\" data-starting=\"default\" data-style=\"default\"><div class=\"toggle default\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>How do you tell if a brand campaign actually changes behavior?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p class=\"isSelectedEnd\">A behavioral change becomes apparent when people demonstrably act differently than before: for example, skipping a purchase, using clothing longer, or walking more often. Reach, likes, and positive feedback show attention and resonance. Additional data is needed to make a statement about changed behavior.<\/p>\n<p class=\"isSelectedEnd\">This is why impact measurement begins even before the campaign:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Set target behavior:<\/strong> What specifically should people do differently?<\/li>\n<li><strong>Capture starting point:<\/strong> How have they behaved so far?<\/li>\n<li><strong>Document actions:<\/strong> What changes are actually recorded during the campaign period?<\/li>\n<li><strong>Check consistency:<\/strong> What remains after a few weeks or months?<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">At <strong>walk4future\u00ae<\/strong> Let us make visible the kilometers walked together and the amounts of money that participants have saved through conscious consumption decisions or used for better clothing. This information provides insight into participation and reported decisions. It is not an automatic proof of saved CO\u2082 emissions.<\/p>\n<p class=\"isSelectedEnd\">The cause of a change must also be assessed carefully. Those who already consume more consciously may be more likely to participate in such a challenge. Control groups or staggered campaign launches can help to estimate the campaign's additional contribution.<\/p>\n<p>For me, a brand's credibility therefore also includes stating precisely what was measured, which information is based on self-reporting, and what conclusions the data actually allow.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>How does a campaign that generates attention become a campaign that moves people to action?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p class=\"isSelectedEnd\">A campaign can change behavior when it connects a relevant issue with a concrete, feasible action. People must understand what the topic has to do with their lives, what step they themselves can take, and what this step contributes to.<\/p>\n<p class=\"isSelectedEnd\">Therefore, in my work with impact campaigns, four questions are central:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Personal relevance:<\/strong> Which need, wish, or everyday experience does the campaign address?<\/li>\n<li><strong>Course of action:<\/strong> What can people do specifically, and how easy is it to get started?<\/li>\n<li><strong>Community<\/strong> How can encounters and shared experiences support participation?<\/li>\n<li><strong>Self-efficacy:<\/strong> How does one's own contribution become visible and tangible?<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">At walk4future\u00ae, we combine more conscious consumer decisions with exercise and community challenges. For example, mindful clothing purchases create financial leeway, while kilometers walked together make participation visible. In this way, an abstract cause finds a place in everyday life.<\/p>\n<p><strong>My principle for impact campaigns is: The desired change must be given meaning in people's lives, a concrete next step, and an opportunity for repetition.<\/strong> Only documented implementation shows whether this offering actually results in changed behavior.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>What role must a brand itself assume for an impact campaign to be credible?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p class=\"isSelectedEnd\">A credible impact campaign requires a comprehensible connection between the social cause, the brand's actions, and its concrete contribution. The brand must be able to explain why it is getting involved, what it is changing or making possible itself, and how it measures its contribution.<\/p>\n<p class=\"isSelectedEnd\">For me, this includes four commitments:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Fit<\/strong> The request has a recognizable connection to the company's products, competencies, or impacts.<\/li>\n<li><strong>Sweat equity<\/strong> The brand contributes concrete resources \u2013 such as money, knowledge, infrastructure, or access to people.<\/li>\n<li><strong>Consequence:<\/strong> The campaign message is supported by verifiable corporate practices. Existing contradictions are identified and addressed.<\/li>\n<li><strong>Transparency:<\/strong> Goals, contributions, and results are communicated in such a way that it remains recognizable what has been achieved and what is still open.<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">When it comes to partnerships around walk4future\u00ae, it is therefore crucial for me what contribution a company can make to more conscious consumption decisions, shared experiences, and concrete courses of action.<\/p>\n<p>A brand doesn't have to claim it has already solved all problems. It has to be willing to be measured by its statements. <strong>Credibility is built where a brand supports the change it invites others to make through its own actions.<\/strong><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<a class=\"nectar-button large regular accent-color  regular-button\"  style=\"color: #e4d8c8; \" target=\"_blank\" href=\"https:\/\/walk4future.com\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>Get to know walk4future\u00ae - REthink Fashion<\/span><\/a>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6aa8fdc7d712a\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"1%\" data-bottom-percent=\"1%\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top\"  style=\"padding-top: calc(100vw * 0.01); padding-bottom: calc(100vw * 0.01); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<h5 style=\"color: #0e2a24;text-align: center\" class=\"vc_custom_heading\" >These companies and institutions are already among my partners for meaningful impact<\/h5><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div><div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"535\" width=\"1280\" data-animation=\"none\" src=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Logoleiste-1.jpg\" alt=\"\" srcset=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Logoleiste-1.jpg 1280w, https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Logoleiste-1-300x125.jpg 300w, https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Logoleiste-1-768x321.jpg 768w, https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Logoleiste-1-18x8.jpg 18w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div><a class=\"nectar-button medium regular accent-color  regular-button\"  style=\"color: #e4d8c8; \"  href=\"mailto:office@martina-gleissenebner-teskey.com\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>Interested in Impact Branding? Get in contact now!<\/span><\/a>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6aa8fdc7d9d98\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"1%\" data-bottom-percent=\"1%\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top  right_padding_5pct left_padding_5pct\"  style=\"padding-top: calc(100vw * 0.01); padding-bottom: calc(100vw * 0.01); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: -10px; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col neg-marg force-desktop-text-align-center\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div><h5 style=\"color: #0e2a24;text-align: center\" class=\"vc_custom_heading\" >What my mix of skills means for you<\/h5><div id=\"fws_6aa8fdc7db1e6\" data-midnight=\"\" data-column-margin=\"none\" class=\"wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 3%; padding-bottom: 3%; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col child_column centered-text padding-2-percent inherit_tablet inherit_phone\"   data-shadow=\"medium_depth\" data-border-radius=\"3px\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar_icon_wrap\" data-style=\"default\" data-padding=\"10px\" data-color=\"accent-color\" style=\"\" >\n\t\t<div class=\"nectar_icon\" ><i style=\"font-size: 50px; line-height: 50px; height: 50px; width: 50px;\" class=\"fa fa-pagelines\"><\/i><\/div>\n\t<\/div><h3 style=\"color: #0e2a24;text-align: center\" class=\"vc_custom_heading\" >Ecology<\/h3><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"margin-top: 12.5px; width: 20%px; height: 1px; margin-bottom: 12.5px;\" data-width=\"20%\" data-animate=\"\" data-animation-delay=\"\" data-color=\"accent-color\" class=\"divider-small-border\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Understanding of ecological interconnections and planetary boundaries.<\/p>\n<p>The professional basis for solutions<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col child_column centered-text padding-2-percent inherit_tablet inherit_phone\"   data-shadow=\"medium_depth\" data-border-radius=\"3px\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar_icon_wrap\" data-style=\"default\" data-padding=\"10px\" data-color=\"accent-color\" style=\"\" >\n\t\t<div class=\"nectar_icon\" ><i style=\"font-size: 50px; line-height: 50px; height: 50px; width: 50px;\" class=\"fa fa-cogs\"><\/i><\/div>\n\t<\/div><h3 style=\"color: #0e2a24;text-align: center\" class=\"vc_custom_heading\" >Psychology<\/h3><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"margin-top: 12.5px; width: 20%px; height: 1px; margin-bottom: 12.5px;\" data-width=\"20%\" data-animate=\"\" data-animation-delay=\"\" data-color=\"accent-color\" class=\"divider-small-border\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Insight into needs, behavior, and motivation.<\/p>\n<p>For communication that truly reaches people.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col child_column centered-text padding-2-percent inherit_tablet inherit_phone\"   data-shadow=\"medium_depth\" data-border-radius=\"3px\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar_icon_wrap\" data-style=\"default\" data-padding=\"10px\" data-color=\"accent-color\" style=\"\" >\n\t\t<div class=\"nectar_icon\" ><i style=\"font-size: 50px; line-height: 50px; height: 50px; width: 50px;\" class=\"fa fa-comments\"><\/i><\/div>\n\t<\/div><h3 style=\"color: #0e2a24;text-align: center\" class=\"vc_custom_heading\" >Communication<br \/>\nsciences<\/h3><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"margin-top: 12.5px; width: 20%px; height: 1px; margin-bottom: 12.5px;\" data-width=\"20%\" data-animate=\"\" data-animation-delay=\"\" data-color=\"accent-color\" class=\"divider-small-border\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Knowledge and application skills in media, language, and impact.<\/p>\n<p>For clear messages and strategic depth.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col child_column centered-text padding-2-percent inherit_tablet inherit_phone\"   data-shadow=\"medium_depth\" data-border-radius=\"3px\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar_icon_wrap\" data-style=\"default\" data-padding=\"10px\" data-color=\"accent-color\" style=\"\" >\n\t\t<div class=\"nectar_icon\" ><i style=\"font-size: 50px; line-height: 50px; height: 50px; width: 50px;\" class=\"fa fa-thumbs-o-up\"><\/i><\/div>\n\t<\/div><h3 style=\"color: #0e2a24;text-align: center\" class=\"vc_custom_heading\" >Experience<\/h3><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"margin-top: 12.5px; width: 20%px; height: 1px; margin-bottom: 12.5px;\" data-width=\"20%\" data-animate=\"\" data-animation-delay=\"\" data-color=\"accent-color\" class=\"divider-small-border\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>30+ years in brand management, communication, and sustainability.<\/p>\n<p>International perspective. Practical foresight.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 25px;\" class=\"divider\"><\/div><\/div><a class=\"nectar-button large regular accent-color  regular-button\"  style=\"color: #e4d8c8; \"  href=\"https:\/\/martina-gleissenebner-teskey.com\/brand-presence\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>You want to win me over as a brand ambassador? This way!<\/span><\/a>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Branding for Impact: Moving People, Improving the World. ECOLOGY + PSYCHOLOGY + COMMUNICATION SCIENCES + 30+ years of EXPERIENCE + walk4future\u00ae = Your partnership for selected impact campaigns. For over 30 years, I have been working...","protected":false},"author":1,"featured_media":10675,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10294","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Impact Kampagnen - Martina Gleissenebner-Teskey<\/title>\n<meta name=\"description\" content=\"Wenn \u00d6kologie, Psychologie, Kommunikationswissenschaften, \u00dc30 Jahre Erfahrung und walk4future\u00ae zusammenkommen, dann ist das Impact Branding\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martina-gleissenebner-teskey.com\/en\/impact-kampagnen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact Kampagnen\" \/>\n<meta property=\"og:description\" content=\"Wenn \u00d6kologie, Psychologie, Kommunikationswissenschaften, \u00dc30 Jahre Erfahrung und walk4future\u00ae zusammenkommen, dann ist das Impact Branding\" \/>\n<meta property=\"og:url\" content=\"https:\/\/martina-gleissenebner-teskey.com\/en\/impact-kampagnen\/\" \/>\n<meta property=\"og:site_name\" content=\"Martina Gleissenebner-Teskey\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/martina.gleissenebnerteskey.training\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T13:32:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/martina-gleissenebner-teskey.com\/wp-content\/uploads\/2026\/07\/Impact-Branding_Pic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/martina-gleissenebner-teskey.com\\\/impact-kampagnen\\\/\",\"url\":\"https:\\\/\\\/martina-gleissenebner-teskey.com\\\/impact-kampagnen\\\/\",\"name\":\"Impact Kampagnen - 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